Mason McCoy
About Me
 
Parsons The New School for Design
   
 
I am a graduate of Parsons The New School for Design with a BBA from the Design &
Management program. I studied business, social innovation, communication
design, and urban studies all of which I find fascinating and continue to
explore post-graduation. The program taught me how to integrate
business, design and social studies to create beautiful,
economically feasible and socially beneficial
services and products.
Disco + Funk
 
   

"Free your mind and your ass will follow." - Funkadelic

I have an undying love of music (any kind... really) and listen to it at nearly every moment of the day. I also DJ parties with my roomies to spread positive energy, happiness, and make people dance!

 
       
 
I am also an avid studier of the stars and planets. I love astrology (Babylonian + Chinese specifically) and tarot as well.
While I don't base my life decisions on it, I enjoy it as a great tool for self-reflection.
 
 
Virgo Moon | Taurus Sun | Pisces Rising
 
   
OH and I'm full of random information...
 
Communication Design
Maps
I've found it very helpful to incorporate visual representations into nearly all of my coursework and that's resulted in many many many maps.

The following is a sample of maps from various courses and projects.
  • TriBeCa Activity Map
  • Design Development Map
  • Idea Fusion Map
  • Semester Process Map
  • Grand Central Observation Map
As part of a semester long TriBeCa project for my Design IV class, I created an activity map to guide exploration within the neighborhood.

The map is intricately folded and shows a historical timeline of TriBeCa on the inside flap, then a step-by-step process of locating the neighborhood then finding local activities.
This is a map for my Design Development course's final exhibition.

After compiling a portfolio of all our deliverables and research documents, I "plotted" the information onto a semester long process map that compared our process vs. team enthusiasm.
This is a supplement to the Exhibition map above. One stage in the process of our semester long Design Development project was to fuse ideas from other teams into our team's concept.

This map outlines the ideas taken from each team and how it was incorporated into our concept or process.
This is a process map of the research and steps taken during my Design Research Methods course. This is the project that culminated in the Red Hook Report, which can be found in this section under Books.
This map was created for my Design II class. We spent a few hours observing Grand Central Station in order to sift through the many layers of information that exists in that space.

I was most intrigued by how long groups or individuals would stand in the main concourse as hundreds of people moved in and out of the room all around them. So, I took a series of photos and plotted the # of individuals and how long they stood stationary.
Books
These books were created for various courses during my time at Parsons. I was responsible for both layout and content.
  • Centaur Biography
  • How To Invade/Defend A Neighborhood
  • Red Hook Report
In my Typography & Visual Design course I was responsible for researching a typeface and creating a biography about it. This four page bio is included in a compiled book of typeface bios that was created by the class.

I chose Centaur, a renaissance style typeface that was used by the Metropolitan Press for many years.

This is the resulting layout, biography, and typographic sample.
This book contains two sections bound together as a flip book. Both are short, tongue-in-cheek outlines of the gentrification of TriBeCa. The reader of the book only reads the upright page on the right-hand side. Upon reaching the final page, they flip the book upside down to read the Defense section, which leads them back to the front cover.

The first section is focused on the gentrifier and is a how-to on invading a neighborhood. This section outlines the process of gentrification as it has played out in many New York City neighborhoods and nationwide. The second section is focused on residents who hope to defend their neighborhood from gentrification.
Red Hook is a neighborhood in Brooklyn, NY that has gone through dramatic changes in recent years.

In the fall of 2007, as part of a semester long project, my team (George Falero, Vicki Wang & C. Monique Connely) and I explored the issues of gentrification, transportation, employment, and income distribution within this neighborhood.

Our research culminated in this co-authored report.
Branding
This section contains two branding exercises I have done during my coursework.
Refract
Refract is a fictional glass manufacturer I created for my Design III class in Fall 2006. The process began with choosing a word and developing a company from it, then branding that company.

Using cutouts, I created a series of inspiration boards on which to base the visual language of the brand. I then translated this into the logotype, typeface, and final advertisement poster.
  • Inspiration Boards
  • Logotype Development
  • Typography
  • Poster Ad
Initial Inspiration Boards
Logotype Development
Typeface
Final Poster Ad
Disco Uranus
Last semester I seized the rare opportunity of working on a personal project for class. For my Corporate Design final project I developed the branding for a former party that was hosted by my roommates and myself called Disco Uranus.

This branding implementation can best be seen on the Disco Uranus page found below.
Disco Uranus
Fine Arts
Links
Friends
Peers & Peeps
Joshua Bartky
/vampires /photos /blog
Julia Hermansdottir
/iceland's finest /blog
Grace Jensen
/illustrations /madness
Gossip N' Chit Chat
The Dirt
Dlisted
/gossip /satire
Jezebel
/daytodaygarble
Queerty
/gossip /queer
Gawker
/nyc /daytodaygarble
Design
Design Theory & Designers
Laws of Simplicity
/John Maeda /design theory /blog
Radical Cartography
/mapping /information graphics
Many Eyes
/mapping /information graphics
Datamancer
/steampunk /electronics
SafeNow
/iconography /miscommunication
The Creative Class
/Richard Florida /urban theory
Bricksmith
/prototyping /lego
Type | Text | Writing
Word Play
ConcorDance
/query /concordance /search
WriteSomething
/book /writing /social /collaborative
OneWord
/writing /social /impromptu
Write Rhymes
/rhyming /tool
Fairy Tales
/fantasy /tool /writing /generator
Technology
Tech Geek
/software /blog
/aggregator /blog
/reviews /gadgets
/reviews /gizmos
/social bookmarking /search
/personal domain
Media
MEdia
/news /map /grid /aggregator
/alternative /media /magazine
/video /documentary /injustice
/memes /search
/steaming video
New York City
"New York New York big city of dreams... but everything in New York ain't always what it seems." - GMF & TF5
/blog /development
/blog /history
/blog /history
/map /diagram /infrastructure
/nyc /history /degeneration
/underworld /infrastructure
/urban planning /community
/urban ecology
Change
"Ask not what your country can do for you - ask what you can do for your country." -JFK
/drug policy /US /reform /truth
/drug policy /tolerance /truth
/history /truth
/employment /incarceration
/art /activism /local /community
/business /social capital
/social enterprise /network
/social enterprise fund /international
/social issues /general
Conspire
What you don't know will hurt you.
/need-to-know /law /US
/need-to-know /media /censorship
/federal reserve /sept. 11th
FUN!
!!!
/weird /cobwebs
/pop /bored
/doodle /draw
/trippy /bored
Freelance Services
Communication Design
 
  • Digital
  • Print
Personal + Small Business Web sites
  • Domain Registration
  • Web site Hosting + Email Setup
  • Web site Construction + Redesign
  • Clean + Intuitive UI
  • Cross-Browser Compatibility
  • Search Engine Optimization
  • Site Maintenance

Skills: XHTML, CSS, Javascript/AJAX, My SQL, Adobe Dreamweaver

MasonMcCoy.com and all my websites meet W3C Standards. Click the links below to verify.
W3C XHTML 1.0 Validated W3C CSS Validated

Blogs
  • Layout Design
  • Blog Hosting Service Setup
  • Personal Domain Blog Setup
  • Database Setup
  • Comment System Setup
  • RSS/XML Feed Publishing
  • Podcasting Setup

Platforms: Wordpress, Blogger, TypePad, XML

Banner Ads + Flyers
  • Large + Small Format
  • Motion + Stationary Graphics
  • Memorable + Engaging

Skills: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe Flash, Web Formatting

Business Cards
  • Unique + Functional Shapes
  • Clean + Sophisticated Design
  • Print Production
Pamphlets
  • Clear Information Layout + Hierarchy
  • Succinct
  • Intricate Folding
Flyers + Take-Away Cards + Programs
  • Large + Small Formats
  • Memorable + Engaging Content
Posters
  • Large + Small Formats
  • Advertising + Event Promotion
  • For Public Promotion or Private Presentations
Books + Annual Reports
  • Clean + Functional Design
  • Complex Data/Information Mapping + Layout
  • Consistent with Brand Identity
Skills: Adobe Illustrator, Photoshop, InDesign, Large + Small Format Printing, Intricate Folding, Mounting